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Feel First™ · ENSŌ A11y

See Your Website Through Your Customer's Eyes

Analyze accessibility, usability, and human experience in minutes. Discover what people feel, not just what they do, before they leave.

"Discover how your experience feels before your customers leave."

Accessibility UX Clarity Human Signal™ Friction Detection WCAG 2.2 AI-Powered
Start Free Audit → See a Sample Report ↓
The Core Promise

This is not a WCAG checker.

Other tools tell you what's broken. Human Signal™ tells you how your website makes people feel, and why that's the signal that actually predicts whether they stay, trust, and convert.

The Problem
People experience your website before they evaluate it. Most audits miss this entirely.
The Solution
A layered intelligence report: accessibility, clarity, human emotion, and friction, in a single scan.

"People don't leave websites because they found something wrong. They leave because they felt something wrong, and couldn't name it."

- Feel First™ · ENSŌ DSGN

How It Works

From URL to intelligence in four steps

Enter your website. Get back a layered experience report that tells you what to fix, and why it matters to the humans on the other side.

Enter your URL. Tell us who you serve.

One URL. Thirty seconds of context. The scan takes it from there, analyzing your site the way a real person experiences it, not a crawler.

Website URL Organization Type Primary Audience Scan Focus

Works for business websites, church and nonprofit sites, SaaS products, e-commerce, landing pages, and more.

The Experience Intelligence Engine runs your scan.

Our AI analyzes 40+ signals across four dimensions, not just broken elements, but patterns that predict confusion, exclusion, and abandonment.

Accessibility Experience Clarity Human Signal™ Friction Detection
A layered report, not just a score.

Four scores. Prioritized findings. Written explanations of how your experience makes people feel, and what to do about it.

72
Accessibility
68
Clarity
54
Human Signal™
65
Overall
Download. Share. Act in 30 days.

Export a professional PDF report. Share with your team, your client, or your leadership. Every recommendation includes a priority level and a time estimate.

Quick Wins
High-impact fixes you can do this week, no developer needed.
30-Day Plan
A prioritized roadmap from most critical to strategic.
Audit Categories

Four dimensions of human experience

Most audits check one. We check all four, because your visitor's experience is the sum of all of them at once.

Category 01
Accessibility
Can everyone use this?

We check whether your site can actually be used by everyone, not just the able-bodied person on a fast connection. WCAG 2.2 compliance, plus the things WCAG doesn't catch.

Accessibility Score · 0–100
Category 02
Experience Clarity

🔒 Revealed in your report

Category 03
Human Signal™

🔒 Revealed in your report

Category 04
Friction Detection

🔒 Revealed in your report

Sample Report

This is what you get back.

A professional, shareable report with executive summary, prioritized findings, and a 30-day action plan. The Professional plan unlocks the full version.

ENSŌ A11y Experience Report
example-company.com · Scanned June 18, 2026
Professional Plan
72
Accessibility
68
Clarity
54
Human Signal™
65
Overall Score
Priority Findings
Navigation labels create cognitive friction
The main navigation uses internal jargon that is not clear to a first-time visitor. "Solutions," "Resources," and "Platform" do not communicate what they contain.
Experience Clarity · High Priority
Hero section generates confusion signal
The value proposition above the fold does not answer "what is this and who is it for" within 5 seconds. Bounce risk is elevated for cold traffic.
Human Signal™ · High Priority
14 images missing alt text
Screen reader users and search engines cannot interpret these images. Affects approximately 15% of your potential audience.
Accessibility · Medium Priority
Color contrast fails WCAG AA on 6 elements
Text over the teal hero background does not meet minimum contrast ratio requirements. This affects legibility for users with low vision.
Accessibility · Medium Priority
Social friction: imagery excludes key audience segments
Photography and illustration consistently depict one demographic. Users outside this group may feel the product was not designed for them.
Human Signal™ · Medium Priority

+ 18 more findings including Quick Wins, 30-Day Action Plan, and Strategic Recommendations

Unlock Full Report →
Why This, Why Me

Built from years of watching "looks fine" pass real users by.

Michael Edward
Michael Edward
MIT-certified AI designer · Product Designer at Microsoft · Author of Feel First

As a product designer, I've sat in too many reviews where a site looked polished on-screen and still failed real people, especially those relying on assistive technology. ENSŌ A11y is the audit I run for my own client work, packaged so you can run it yourself.

What this looks like in practice

A founder ran their homepage through the audit and found their primary CTA button was invisible to screen readers, a gap that had been costing them signups for months without a single support ticket to flag it.

Pricing

Start free. Go deep when it matters.

Every scan includes Human Signal™ scoring. Upgrade for the full report, PDF export, and team access.

Free
Homepage Scan
$0
No credit card required
Pages scanned
1 page only60+ →
Your homepage, nothing else
4 category scores (numbers only)
Top 3 findings, no fix guidance
Human Signal™ summary sentence
Not included, upgrade to unlock
Full site scan (up to 20 pages)
All findings with written explanations
Quick Wins + 30-Day Action Plan
PDF report export
Competitor benchmarks, compliance cert, client portal
Run Free Scan →
Professional · Most Popular
Full Experience Audit
$99
One-time · Instant delivery
Pages scanned
Up to 20 pages60+ →
Up to 20 pages, full site audit
All 4 scores with written explanations
Every finding, high, medium & low priority
Human Signal™ full emotional analysis
5 Quick Wins, no developer needed
30-Day Action Plan, week by week
PDF report, shareable with your team
Strategic recommendations
Not included, Agency only
Competitor benchmarking
AI code & copy remediation snippets
White-label reports & client portal
WCAG compliance certificate
Get Full Report →
Agency & Team
Agency Platform
$299/mo
Monthly · Cancel anytime · 5 seats included
Pages scanned
60+ pages per auditMax depth
Everything in Professional, plus:
Scan Power
60+ pages per scan (vs 20 in Pro)
10 full audits per month
5 sites running simultaneously
Priority queue, results in <10 min
Deeper Analysis
Competitor benchmarking (2 per audit)
AI code & copy remediation snippets
CMS-specific fixes (WP, Webflow, Shopify)
Historical score tracking & trends
WCAG 2.2 AA/AAA compliance certificate
ADA risk assessment + accessibility statement
Client Delivery
White-label PDF with your branding
Live client portal, no login needed
Auto-generated executive slide deck
Developer handoff package (JSON + CSV + tickets)
Monthly automated re-scans + score alerts
Team
5 team seats (+ $29/seat after)
Agency + client role access
In-report comments & task assignment
Same-day priority support
Get Agency Platform →
Dev: skip payment → Pro intake  ·  Agency intake  ·  Free scan
Coming soon: Employee Experience Scan AI Workflow Assessment Customer Journey Map Service Design Audit